Marketing at the centre of your business

Look at Marketing as the heart of your business. For your business to survive, it needs marketing, and the stronger the heart, the healthier your business. Your business could have innovative, disruptive products (or services) that satisfy your customers’ needs, but without marketing it never has the chance to reach your target audience. Therefore, your company’s sales may not achieve it's targets and…

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Testimonials are key

If you are running a business, you are always looking for ways to grow your pipeline and get customers through your door. You could promote quality. You could promote price. But these are words customers hear all the time. But did you know that customer testimonials can make your business stand out from the crowd? Testimonials are positive word-of-mouth referrals. They are one…

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Running a successful Marketing Campaign

Although, Nike's famous slogan "Just Do It" is a great line, it is however really bad advice when it comes to putting a marketing campaign in place. But unfortunately this is what a lot of businesses do.  They place an advert here and there, create a website or a Facebook page, and call it done. Unfortunately, this kind of "doing-a-little-here-and-there" marketing approach wastes a lot…

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Presenting the results

When a business invests in Marketing Services, they would like to see evidence of the activities undertaken and the results of the effort (and their investment) over time. clients are kept informed, is by providing them with regular updates. We have scheduled progress chats and if required I produce a written report. This can be in the shape a summary paragraph, which can…

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Marketing during a pandemic

In times like these, many business owners have major worries and spending money on marketing their products and/or services is put on hold, as it doesn’t feel right. Although none of us know what the future holds, you know that with the help of social media you can continue to engage with your potential & existing clients, just in a different way. Think about what…

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