A selection of completed projects prior to 2019
Equilibrium Natural Health Centre
Late 2018, Helen Grundy, owner and director of Equilibrium Natural Health Centre in Corsham, was looking to up date the company’s website. As Helen and I had been working together on a couple of projects, it was lovely that she considered working with Dutchfox for the design and creation of Equilibrium’s new website.
The brief for the new website was clear: “A modern, easy to navigate and stylish looking website, fully mobile friendly.” With the large amount of classes, therapies, events and workshops that Equilibrium hosts, it was important to offer a clear overview without losing the ability to find out more in depth information.
The website went live early March 2019, and the initial response from clients and team members has been very positive. One of the biggest enhancements is the integrated calendar which allows visitors to view all the classes, events and workshops scheduled at Equilibrium. Users can select different views and sort events by category. The calendar also offers users the ability to add events to their own calendar , with one easy click!
As the Marketing Campaign Manager for the NHS South West Commissioning Support Unit (SWCSU), working on behalf of Bristol, South Gloucestershire and North Somerset NHS CCGs, I developed a targeted A&E winter campaign to try to flat line or reduce A&E admissions over the winter period. The campaign introduced the slogan ‘Think ABC before A&E’ and ran from the 19th December 2013 until the end of March 2014. It involved a series of posters, leaflets, radio, press and digital advertising.
Campaign title: Think ABC before A&E.
This campaign was in line with NHS England’s objective to ensure that the operational standard of 95% of A&E patients being seen and discharged within four hours is met over winter 2013/14 .
Evaluation highlighted that:
34% of people surveyed, recalled having seen or heard about the campaign.
71% in the community survey understood the campaign was aimed at ‘stopping unnecessary A&E visits’ so in this respect has been successful.
74% agreed ‘it is very good and will make me consider alternatives to A&E when I am injured or feeling unwell’.
82% of the Community survey felt that the leaflet offered ‘structure and alternative’ and 90% that it offers alternative solutions.
Data analysis based on comparing A&E and MIU/UCC attendance from 2012/13 to 2013/14 showed that all A&E departments in the three CCG areas have seen a reduction in minor injuries cases and all MIUs/UCC have seen an increase in minor injuries.
It can therefore be stated that there is a clear reduction of minor injuries cases in A&E departments in our areas, which was the main objective of this campaign.
** NOTE: this campaign was shortlisted by the CIPR for 2014 in the category: Regional Campaign of the Year**
— in Partnership with Peleton Design (http://www.pelotondesign.co.uk/nhs-think-abc-campaign/) —
Successful management and development of the ISSEE re-brand, including design and creation of all marketing materials, activities and communications. Redesign and optimisation, development, management and analysis of the corporate website, development and implementation of a social media strategy and the development of new on- and offline initiatives in line with the latest developments and best practice.
- Rebranding and design of a new exhibition stand and management of trade show attendance at Milipol 2014, EmSEC 2014, Security & Policing 2015, Counter Terror Expo 2015, Transec 2015.
- Leading a re-branding marketing campaign for the Institute of Explosives Engineers and the design and implementation of a new website. Launched April 2015. (http://iexpe.org/)
- Managing relationships and agreements with Marketing related suppliers including development and management of a tender process for large project.
- Creative direction for all photography and videography, resulting in a vast photo library and the delivery of a corporate promotional video during Autumn 2015.
– Tripled Facebook likes on the company page in 9 month
– on track to triple Twitter followers in 12 month
– Redesigned and launched a new active website
– Created a new professional Photo library
– Produced professional videos & corporate promotional video
– an active social media profile with continuous growing followers and supporters
Avon and Wiltshire Mental Health Partnership NHS Trust (AWP) is a significant provider of high quality mental health services across a core catchment area covering Bath and North East Somerset (B&NES), Bristol, North Somerset, South Gloucestershire, Swindon and Wiltshire. The Trust also provides specialist services for a wider catchment extending throughout the south west.
Within the Foundation Trust Membership project, I was responsible for the recruitment, involvement and development programme of an active and effective public and staff membership, in accordance with the membership strategy and constitution of the Trust. I Successfully built a membership of 16000 members through big regional marketing campaigns. At times, managing a recruitment team who represented the trust at local events such as music festivals, flying weekends, health seminars and Service Users’ group meetings.
- Recruited 16000 members to the Foundation Trust membership. (Reached target two months early.)
- Designed the Trust’s don’t ignore your mental health marketing campaign, sale of the promo-items raised £2000 for the volunteer fund
- Designed, created and implemented a new information website for raising awareness of mental health
- Implemented and created case studies about the activities successfully undertaken with the hard to reach communities.