Publication design and social media management for art centre

Since February 2019, I have been working with The Tetbury Goods Shed. They opened their doors in 2017 and are now ready for the next level of marketing including a strategy and marketing plan. This includes upping their game when it comes to brand and image but also of course reaching out to a larger audience for their events.

The last report I produced for the Board in Nov 2019, shows that in the 10 months I have been active, the online ticket sales had doubled and the number of Facebook followers has increased from 1400 in Feb 2019 to just under 1900….. and there are now 2,220! *(Aug 2020) – Update 2504 in April 2021

This growth was achieved by implementing a very active engagement strategy (180 posts, 101 events, giving a reach of 250,000) plus the creation of 55 Event/advertising campaigns, with a total spent of just £995.00 (!). This shows that even with a small advertising budget but a very clear and active engagement strategy, social media is (still) a really lucrative platform to help you grow your business.

During second and third lockdown 2021/2021 The Shed Sessions Group was created on Facebook where every Wednesday there was an performance from a band o artist who has been and / or will be live at The Goods Shed. This group has been an enormous success and has grown to over 650 members. It kept up the moral and supported culture during a difficult time for all.

Tetbury’s Arts and entertainment venue, the Goods Shed, is a part volunteer-run arts centre, converted from a former Great Western Railway building in 2017. At the heart of the Goods Shed’s vision is the ambition to encourage and capitalise on local talent in all areas of expression; whilst also showcasing dramatic performances by visiting artists. Musical performances cover the full spectrum, including jazz, classical, rock and dance events.

The Goods Shed Cinema offers a programme of films aimed at all age groups and tastes and is providing the town with a new source of regular entertainment.

We have been working with Nicolette since February 2019 which has been a real pleasure. Nicolette has confidently run our marketing and creative output, delivering an 80% increase in online ticket sales on last year, as well as a great new monthly What’s On publication. Nicolette has a clear, no-nonsense approach, which works well for me
Richard Lark
Tetbury Goods Shed Trustee - Marketing