New logo for Bakery

Local Calne based bakery gets new logo

Owner and baker Emma Parfitt at Em & J’s Bakery based in Calne, Wiltshire contacted me with a request for a logo. Her business is thriving and she was ready to make it a bit more formal with a logo, brand guidelines and (in the near future) business and loyalty cards plus a brand new website. 

Em gave me a clear brief and showed me some examples of logos she liked. She was very clear on the colours she wanted me to include in the new logo; so it was just now up to me to make her dream brand a reality!

Initially there were quite a few iterations and ideas, and Em even consulted her Facebook followers and existing clients for their views. 

And this…. is the result!