'All Inclusive' Awareness campaign
In April 2024, I met Zanne, the passionate founder of We Are Men (WAM), at the Warminster Volunteering Fair.
WAM’s mission is vital: providing support for men. Zanne engaged me to boost awareness and participation, focusing on increasing attendance at weekly sessions, promoting three “Beyond Equality” workshops in January 2025, and establishing WAM’s presence in the community.
Working closely with Zanne, I developed a targeted marketing strategy that included a brand refresh (logo and style guide), creation of digital and print marketing materials (social media content, posters, flyers, banners), and a complete overhaul of WAM’s Facebook and Instagram presence. By implementing a consistent content strategy and leveraging organic reach, we achieved a 70% increase in weekly session attendance during January 2025.
While this initial project is complete, I look forward to continuing my support of WAM’s important work.
For more information about WAM – We are Men visit:
Facebook: https://www.facebook.com/WAMWeAreMen
Instagram: https://www.instagram.com/wam_we_are_men
Wiltshire Together site: https://wiltshiretogether.org.uk/profile/wearemen
Nicolette designed excellent visuals, checking in to make sure that I was happy with everything before she finalised it. She knew that I had limited time and it was great to have someone that I knew would stick to the brief but use their own initiative at the same time.
The results have been excellent and I am happy to continue to work with Nicolette for the foreseeable future, I would certainly recommend her to others.