Your Brand makes impressions and sets expectations
Branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because it makes a memorable impression and allows your customers to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo. All of these elements work together to create one unique and (hopefully) attention-grabbing professional profile.
Why Is Branding Important?
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.
Branding Gets Recognition
The most important reason branding is important to a business is because it is how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company.
A selection of logos designed by Dutchfox
Publications are an important part of your Brand image
Keeping it all together
Very often, some of the deliverables of a marketing campaign can be a selection of printed publications. Whether that’s a leaflet, flyer, poster, postcard, business card, advert or booklet, they all answer certain marketing requirements for a business.
Although I wouldn’t sell myself in anyway as a graphic designer, I am however a specialist in publication design.
Having this skill in-house means it will keep the cost down considerably for the client and I can offer a very quick turnaround.
All my design work includes unlimited revisions, so I will work on the layout until the client is happy with it. This gives the guarantee of having a design the client likes 100%.
Although most of the work I deliver is part of a client’s marketing campaign project, If you would like to discuss your publications design requirements as a stand-alone project, please contact me for a quote.